Building a mailing list and using it to communicate with your customers is one of the best ways to drive traffic to your website and generate online sales.
There are a number of email marketing solutions available. Mailchimp is easy to use and free if you send fewer than 1000 emails a month. Connect with your customers by sending them meaningful emails about all the latest news from your GiftSite.
You can use email marketing to inform your customers about:
- New product lines
- Seasonal promotions
- Community events
- Changes to opening times
- Your expertise in a particular area. Share hints and tips
You could also ask your customers:
- For feedback on their instore experience
- What products they’d like you to stock in future
Email marketing should be a key part of your online strategy. Start building a contact list today!
